During the 90's, a pop rap group called Milli Vanilli hogged the headlines by churning number one hits and winning grammies in the process. Unfortunately, during one of their concerts, it was discovered that they weren't the real artists who sang those songs. After the controversy, the real Milli Vanilli came out but after getting a single out, they were never the same again. But that's a good example of great branding. Pick two foreigners with weird accents that look and dance great and you'll sell albums. Just don't get caught.
However, on the flip side, Charice... a child prodigy with a great voice is also making waves in the US and even starred in a few episodes of Glee. Her music is cool R&B but she still looks like Alice in Wonderland trying to hard to dress up like Paris Hilton. I loved her song reset but when I found out that she was the one who sang it, I'm having second thoughts. Not to take anything away from Charice, she is talented, make no mistake about it. I just don't like the way she is packaged. That's probably a case of poor branding.
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